Christmas in July Bash 2026

Christmas in July is coming to North Conway!

Christmas may still be months away, but we are bringing the magic, music and merriment to North Conway early!

Join The Christmas Loft and Tricks & Treats on Saturday, July 25, 2026, from 10:00 AM to 8:00 PM for our annual Christmas in July Bash. It will be a full day of festive shopping, family entertainment, live music, delicious treats and plenty of Christmas cheer.

Whether you are searching for incredible bargains, planning an early visit with Santa or simply looking for a fun summer day in the White Mountains, there will be something for everyone.

Shop our huge Christmas tent sale

Our outdoor tent sale will feature Christmas merchandise at 40% to 80% off.

It is a great opportunity to discover decorations, gifts and seasonal treasures at deeply discounted prices. Quantities will be limited, so arrive early for the best selection.

Meet Santa and Matilda the Elf

Santa is taking a break from his summer vacation to visit North Conway!

Families can stop by for photos with Santa, and children can enjoy festive fun with Matilda the Elf throughout the event.

Bring the family, take plenty of pictures and enjoy a little North Pole magic in the middle of summer.

Live music, prizes and ice cream

The celebration continues throughout the day with:

• Live music
• Adult and child door prizes
• Delicious ice cream treats
• Festive family entertainment
• Shopping at The Christmas Loft and Tricks & Treats

The event runs until 8:00 PM, giving you plenty of time to shop, explore and enjoy the festivities.

Make a day of it in North Conway

The Christmas in July Bash takes place at The Christmas Loft and Tricks & Treats in North Conway, New Hampshire.

The Christmas Loft offers an immersive year-round Christmas shopping experience filled with ornaments, collectibles, decorations and holiday displays. Right next door, Tricks & Treats brings together Halloween fun, nostalgic candy, ice cream and plenty of unexpected surprises.

Together, they make one unforgettable stop for the entire family.

Event details

Date: Saturday, July 25, 2026
Time: 10:00 AM–8:00 PM
Location: The Christmas Loft and Tricks & Treats
Address: 2028 White Mountain Highway, North Conway, NH 03860
Admission: Free

Celebrate Christmas in July with us!

Mark your calendar, gather the family and join us for a festive summer celebration in the heart of North Conway.

Come for the bargains, stay for the music and ice cream, and leave with a little extra Christmas spirit.

We cannot wait to celebrate with you!