Stylized image of books wrapped in brown paper wrapped wit ribbon piled on a table top surrounded by pine branches, pinecones, and ornaments


Kurt Adler

Founded by WWII veteran Kurt Adler, Kurt S. Adler, Inc. has brought European elegance to global holiday decorations for nearly 75 years. Now managed by Adler’s descendants, the NYC-based company offers over 20,000 items from esteemed brands, believing in ornaments as memory bridges. Upholding commitment to quality and innovation, Adler ensures every holiday season sparkles with timeless magic.

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Kurt Adler

In the aftermath of World War II, a young veteran named Kurt Adler took the logistical skills he honed in the U.S. Army's procurement department and ventured into the world of business. Initially focusing on exporting general goods to countries rebuilding post-war, Kurt’s insight quickly led him to shift gears towards importing as European economies stabilized. Thus marked the inception of Kurt S. Adler, Inc., a name that would come to epitomize elegance and quality in holiday decorations worldwide.

In the 1950s, the company began offering its first ornaments. Exquisite handmade angels from Germany quickly found a fervent audience in America, marking the start of Kurt S. Adler, Inc.’s cherished tradition of bringing European flair to American homes. The product line burgeoned to include glass ornaments from Czechoslovakia, hanging ceiling decorations from Germany, and miniature lights from Italy, enveloping America in a warm, festive glow imbued with European elegance.

Fast-forward nearly 75 years, and Kurt S. Adler, Inc. stands as a leading name in holiday decorations, seamlessly blending timeless traditions with contemporary trends. With its headquarters in the iconic New York City and a cutting-edge distribution center, the Adler family legacy robustly thrives. Today, Kurt's children, Howard, Clifford, and Karen, steward the family enterprise, ensuring the same standards of excellence and innovation that defined it from its outset. The addition of Kurt’s grandchildren to the team further reinforces the company's commitment to family values, a commitment mirrored in enduring relationships with employees, customers, and vendors, some spanning over half a century.

Kurt S. Adler, Inc. remains an emblem of diverse, high-quality holiday products, showcasing exquisite designs and iconic licenses across a broad spectrum, from ornaments and hand-crafted nutcrackers to lighting, garlands, and nativity sets.

Esteemed brand names and licenses such as Santa’s World™, Steinbach™, Fabriche’™, Noble Gems™, Hollywood Nutcrackers™, Coca-Cola®, and Disney® fall under the expansive umbrella of Kurt S. Adler, Inc., solidifying its status as a comprehensive destination for all holiday needs.

In each meticulously crafted product lies Kurt S. Adler, Inc.’s belief in the emotive power of holiday ornaments. Beyond mere decorations, these ornaments are bridges to cherished memories, rekindling joy, warmth, and togetherness with each holiday season. This sentiment resonates in the company’s extensive collection, offering over 20,000 items that inspire unique, personalized mementos for various companies.

As a guardian of holiday spirit and merriment, Kurt S. Adler, Inc. perpetuates its historic journey, forging paths in the Christmas world with a steadfast dedication to quality, innovation, and customer satisfaction. Since 1946, the company has been a cherished part of countless families’ holiday celebrations, a tradition it ardently upholds as it helps craft beautiful memories and decorations for generations to come, infusing every holiday season with a touch of Adler magic.

Kurt Adler Product Reviews

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Great customer service Great customer service when I had an inquiry about my order. Amazing ship Price to Hawaii for my order. Thanks!

Lara Oshiro

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Beautifully realistic and great price! These garlands are the most realistic I’ve seen and the price can’t be beat! I’ve purchased 4 so far andplan to get more.


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Halloween village. Fantastic, had just what I needed. Fast shipping and great packaging. Will purchase from again when needed. Thanks


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Fast and safe shipping.

Jonnie Jarrells

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prompt service--great selection!

Shirley Wooden

Kurt Adler FAQ

What type of products does Kurt Adler offer?

Kurt S. Adler, Inc. offers a diverse range of high-quality holiday products, including ornaments, hand-crafted nutcrackers, lighting, garlands, nativity sets, and other holiday Decorations.

Are there any famous brands or licenses associated with Kurt Adler?

Yes, notable brand names and licenses such as Santa’s World™, Steinbach™, Fabriche’™, Noble Gems™, Hollywood Nutcrackers™, Coca-Cola®, and Disney® fall under the umbrella of Kurt S. Adler, Inc.

What was the first ornament offered by Kurt Adler, Inc?

The company began by offering handmade angels from Germany in the 1950s, which found a passionate audience in America.

What are Kurt Adler Hollywood Nutcrackers?

Kurt S Adler Inc S Hollywood Nutcrackers are a unique and whimsical collection of nutcrackers that represent a modern, vibrant interpretation of traditional holiday Nutcrackers.

Can I use Hollywood Nutcrackers for nut cracking?

While they are functional, Hollywood Nutcrackers are primarily decorative pieces and using them to crack nuts may damage their intricate designs.

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