What are the most sought-after Hallmark ornaments?

Some of the most sought-after Hallmark ornaments are ornaments of popular cartoon and movie characters, the annual Holiday Barbie Ornament, and other dated ornaments.

Do Hallmark ornaments have any value?

Becoming heavily popular in the 1970s-1990s Hallmark ornaments now see a fan base of collectors that features over 35,000 and has at least 500 chapters of the Hallmark Keepsake Ornament Club across the United States and Canada. Due to popularity some of the rare Hallmark ornaments rise in value over the years. The most valuable Hallmark ornament to date is worth up to $2,500 and is the 2011 Star Trek USS Defiant Hallmark Keepsake ornament which was released as a commemorative piece for the 45th Anniversary of the creation of the Star Trek franchise.

What is the oldest Hallmark ornament series?

The first Hallmark ornaments were released in 1973 and featured 12 yarn figures and 6 glass balls.

How many Hallmark ornaments are there?

here are currently over 8,500 ornaments in the Hallmark portfolio

Stylized image of books wrapped in brown paper wrapped wit ribbon piled on a table top surrounded by pine branches, pinecones, and ornaments

Hallmark Keepsake Christmas Ornaments

Hallmark Keepsake ornaments are dated, annual collectibles — each year's collection features licensed characters, milestone keepsakes, and series ornaments that collectors add to year after year.

Hallmark Keepsake ornaments have been the cornerstone of ornament collecting since 1973 — dated, series-based, and released in annual collections. Each year's lineup includes licensed characters (Disney, Star Wars, Marvel, Peanuts), milestone keepsakes (baby's first, wedding, graduation), and multi-year series with new entries. Hallmark is also the largest source of celebrity ornaments and entertainment-themed designs. Collectors add to their Hallmark shelves every year, making these ornaments both holiday tradition and investment. Browse all popular brands.

Are Hallmark Keepsake ornaments dated?

Yes — each Hallmark Keepsake ornament is dated with the year of release, making them easy to organize in a growing collection.

When are new Hallmark ornaments released?

Hallmark typically releases the new Keepsake collection in July, with additional waves through fall.

Are Hallmark ornaments collectible?

Yes — Hallmark Keepsake has been collected since 1973. Retired and limited-edition pieces can appreciate in value.

Do Hallmark ornaments include licensed characters?

Yes — Disney, Star Wars, Marvel, Peanuts, DC Comics, and many other franchises are part of the annual collection.

Do you carry the full Hallmark collection?

We carry a curated selection of the current year's collection plus bestselling ongoing series. Contact us for specific pieces.