Hallmark Keepsake ornaments have been the cornerstone of ornament collecting since 1973 — dated, series-based, and released in annual collections. Each year's lineup includes licensed characters (Disney, Star Wars, Marvel, Peanuts), milestone keepsakes (baby's first, wedding, graduation), and multi-year series with new entries. Hallmark is also the largest source of celebrity ornaments and entertainment-themed designs. Collectors add to their Hallmark shelves every year, making these ornaments both holiday tradition and investment. Browse all popular brands.