Byers Choice

In the enchanting world of holiday collectibles, Byers' Choice has a legacy that spans over four decades. The heartwarming story of this iconic company begins with Joyce Byers, a former fashion designer and artist, who embarked on a creative journey that would redefine holiday traditions.

A Creative Vision Takes Shape

Joyce Byers' journey to crafting the beloved Caroler figurines began with a trip to London, where she found herself captivated by winter scenes displayed in shop windows. Inspired by the enchanting displays, she returned home to Pennsylvania with a vision of creating her own Christmas figures. Armed with wire, newspaper, fabric, and clay found in her home, she set to work.

The Birth of Carolers

Joyce's creations, the first Carolers, quickly found a place in her own Christmas decorations. Visitors to her home were enchanted by these unique figures and often inquired about their origin. Buoyed by the positive reception, Joyce, along with her husband Robert and their two sons, embarked on an annual tradition of crafting new Carolers to share as gifts with friends and family.

In the early 1970s, Joyce took a bold step by offering her creations for sale at a local Women’s Exchange, which soon led to their availability in other local stores. As demand grew, Joyce's family and a dedicated team of art students joined forces, working through summers to meet the rising orders. They set up shop amidst the serene backdrop of sheep and geese in their barnyard, tirelessly creating as many Carolers as possible to grace stores during the festive season.

Philanthropy and Values-Driven Corporate Philosophy

In 1986, the Byers Family established the Byers’ Foundation, reflecting the company's commitment to philanthropy. Regular donations are made to organizations like the Salvation Army, the YMCA, Covenant House, and Habitat for Humanity. This values-driven corporate philosophy earned Byers' Choice recognition as one of the ten finalists in the 1999 Newman’s Own/George magazine search for American companies that best exemplify good citizenship through philanthropy.

A Family Legacy

Today, Byers' Choice stands as a testament to the enduring spirit of creativity, craftsmanship, and innovation. The company's humble beginnings, much like those of the Carolers on Joyce's dining room table, have blossomed into a global phenomenon. The entire Byers family, including Bob and their two sons, continues to play an integral role in the company's success.

Together, they oversee a team of skilled artisans in Pennsylvania who handcraft these iconic creations, keeping alive the magic that started in their own dining room many years ago. While Byers' Choice Carolers are now found in thousands of fine gift stores worldwide, the company remains true to its roots: producing quality products, offering them at affordable prices, and dedicating themselves to serving customers and the community in the spirit of Christmas.

The Artisans Behind the Magic

The expression of joy that emanates from every Caroler is a testament to the love and care infused by skilled artisans into their work. They bring the magic of Christmas to life each day, embodying the heartwarming spirit of Byers' Choice.

In the words of Bob Byers Jr., “The expression of joy that can be found in any Caroler comes directly from the love and caring that our skilled artisans put into their work. They bring the magic of Christmas to life every day.”

Byers' Choice continues to enchant and inspire, much like the cherished carols that fill the air during the holiday season. Every Caroler is lovingly handmade in their Pennsylvania facility, ensuring that the special warmth and traditions of Christmas find a place in your home, year after year.