From Stocks to Symbols

In 1993, Department 56 took a significant step in its journey by listing on the New York Stock Exchange under the symbol "DFS." At its zenith during the 1990s, its stocks traded at an impressive $40 per share. The brand's popularity soared, and it became a cherished name among collectors and holiday enthusiasts alike.

Evolution and Expansion

Department 56 wasn't content with resting on its laurels. The brand continually evolved, introducing a variety of collections that captured the essence of the holiday season. The "Original Snow Village," with its iconic ceramic houses, marked the beginning of a legacy that would expand to include over 225 pieces and accessories.

A Village for Every Heart

From the heartwarming "Christmas Lane" series to the charming "Heritage Village" collection, each offering resonated with collectors worldwide. The "New England Village" celebrated the rich history of the region, while the "Alpine Village" transported usto the picturesque landscapes of the Alps. "Christmas in the City" harkened back to the 1930s and 1940s, and the "North Pole Series" brought Santa's workshop to life.

A Magical Lineup

Over time, Department 56 introduced several new villages, such as "Little Town of Bethlehem," "Snow Village Halloween," and the whimsical "First Frost" and "Holiday In The Woods." These additions expanded the brand's reach and delighted collectors with even more choices.

A Universe of Collaborations

In the spirit of innovation, Department 56 embarked on exciting collaborations. As of June 2023, the brand proudly showcased ten licensed brands within its collection, including Harry Potter, Disney, The Grinch, and Game of Thrones, to name a few. These partnerships added new dimensions to the world of collectibles.

In conclusion, Department 56's journey from a small division of Bachman's to a global icon of holiday collectibles is a testament to the vision of its founder, Ed Bazinet, and the dedication of its team. With its rich history, diverse collections, and commitment to enchanting holiday enthusiasts, Department 56 continues to light up the holiday season for collectors young and old. As we eagerly anticipate the next chapter in its story, one thing is certain: the magic of Department 56 will forever be a cherished part of our holiday traditions.